Writing and Public Speaking
As a writer you may be ready to cash in on the need for web content. There is a lot of money that can be made through content writing if you know what web publishers are looking for in high quality content. If you are a very versatile writer you will find that you can actually make content writing your full time job! The new trend of article marketing has writers very excited because webmasters all over the Internet are hungry for talented writers who can't pump out the high quality content fast enough.
What to Write
Exactly what you should write will depend on whom you are writing for. If you are a writer that is writing pieces for an article directory you will want to keep things as generic as possible. The more nonspecific you can keep your articles the more likely a webmaster will choose your article to be displayed on his or her website. It's important not to mention websites or specific products, as this can limit the usefulness of the article to webmasters because they generally do not want to promote anything other than themselves and especially not their competitors. Most web publishers are looking for content, not marketing pages.
If you are writing for a specific web publisher you will want to keep in mind what their business is all about. Think about key phrases or words that are often associated with their product, business, or service and include them in the article. Be sure that the key phrases you come up with or are provided don't seem unnatural and they don't disrupt the flow of the article. Key words and phrases are only as helpful as their placement. Remember, we are talking about quality content, which reads well and helps search engines figure out what the website is all about at the same time.
Make sure that if you are writing on a topic and you don't have first hand knowledge that you research! Content provided by websites is only as useful as the author that is writing. If you only provide fluff and no real meat in articles visitors will be less likely to come back to the website again, so you are actually working against the plan to increase traffic with the article. Always look at your article the way that a visitor would and try to provide all of the information you would want if you were that person.
How to Write
Your style of writing is really a matter of opinion. Many web publishers like for their content to be written in a very conversational style. This writing style allows for readers to feel as though the author is talking to them, and it's just a very comfortable way to get information on the Internet. If you take an official tone many visitors may be turned off even though you are providing all of the information that is needed.
Don't forget your resource box! The resource box is the section either at the beginning or end of an article that tells the reader who you are, any websites that you are affiliated with, and may even provide links to the websites. This is a great way to market yourself. While a web publisher may first find your work on an article directory he or she may contact you personally for your services, in which case you usually stand to make a lot more money!
Read about magic carpet spirea and spirea arguta at the Spirea Plant website http://www.spireaplant.com/magic_carpet_spirea/magic_carpet_spirea.html.