Many people are passionate about their interests. And some even turn what they love to do into a business. People who love to write become copywriters. People who enjoy making jewelry open online jewelry stores. People who love to paint sell their original paintings online. The list goes on.
There are a few different ways to sell what you love to do. For example, a person who opened an online jewelry store sells handmade bracelets and necklaces. But she can also create a guide for people who want to learn how to make jewelry, and sell that guide in addition to jewelry at her online store. The best thing about it is that she using her existing expertise to create a completely different type of product (educational jewelry making guide).
Here are some ideas to help you get started on the road to increase your current business offerings with your existing expertise:
- Sell your products. If your passion is creating jewelry, sell your pieces online. If you love to paint, create a web site to sell your paintings.
Not everyone wants to create something. If your products are presented and marketed correctly, many people will happily pay you for the fruits of your labor.
- Sell your services. Did you proofread all of your friends' papers back in school? Do you catch yourself finding errors while reading books, newspapers, and magazines? Offer proofreading services.
Selling services is different from selling products. You can take a picture of a tangible product and put it on your web site. This will give your customers a better idea about the product. However, you can't do this with a service. Instead, you have to carefully outline the benefits clients will get when they hire you.
- Teach others how to do what you do. People like to learn from others, who are experts in their fields. Put together a workshop or seminar and share what you do with others.
A savvy public relations consultant can put together a seminar called "Finding Your First PR Client", targeted to new PR consultants. Or this consultant can put together a seminar called "Do It Yourself PR" for business owners who want to take charge of their own public relations.
Teaching others gets you in front of your target market, and it creates a whole new income stream for your business.
- Create products that describe how to do what you love to do. You can create several different products: write a book, create an e-book or a special report, or create audio CDs or DVDs.
If you are a personal chef, who already provides cooking services, you can expand your business with a line of products. You may publish a detailed cookbook that teaches others how to re-create your original recipes in their very own kitchens. You may videotape yourself cooking your favorite dishes, and create a Cooking DVD you can sell on your web site.
There are many ways to profit from something you love to do. Use the tips above to get you started on the road of creating more products and services from your expertise.